Bondes & Cachaças

“Anônimos e Artistas”

“Anônimos e Artistas”

Como parte do ciclo de exposições “Anônimos e Artistas”, projeto desenvolvido pelo Instituto Tomie Ohtake que procura revisitar a origem de uma identidade no design brasileiro, serão apresentadas, a partir do dia 10 de fevereiro para o público em geral, as mostras “Veja ilustre passageiro: o Atelier Mirga e os cartazes de bonde” e “Caprichosamente engarrafada: rótulos de cachaça”.

 

A primeira traz uma seleção com cerca de 300 obras do Atelier Mirga. Criado e dirigido por Henrique Mirgalowski, ou apenas Mirga, o ateliê produziu, entre 1928 e 1970, mais de oito mil anúncios para bondes e ônibus de São Paulo, dos quais pequena parte está reunida nesta exposição. O que pouca gente sabe é que este escritório foi o único responsável por todos os cartazes de bonde criados para a antiga “Companhia dos Annuncios em Bonds”.

 

bondes anunciosPropagandas eram coladas nos bondes

 

Junior, autor de dissertação de mestrado sobre o tema, nos revela um importante e desconhecido capítulo da arte gráfica brasileira, que muito se contrapõe ao modelo de hoje, marcado por uma publicidade agressiva, pautada por complexas estratégias de gerenciamento de marcas e perfis de consumo.

 

Paralelamente, Caprichosamente engarrafada: rótulos de cachaça traz cerca de 400 rótulos, além de pedras litográficas, que fazem parte das coleções do designer gráfico e pesquisador carioca Egeu Laus e do extenso acervo da Fundação Joaquim Nabuco, o maior centro de estudos sociais do nordeste brasileiro.

 

Com curadoria de Egeu Laus, a mostra retrata essa bebida popular que sempre esteve presente no cotidiano brasileiro e que circulou em todos os meios sociais. Com uma provocante reunião de rótulos, impressionantes por sua capacidade de chamar do mais rico ao mais pobre a compartilhar um gole, a exposição busca compreender o brasileiro, sua identidade e sua relação com a modernidade.

 

Anônimos e Artistas

Conjunto de quatro exposições que se concluirá em 2012, Anônimos e Artistas, partindo da mostra de produtos de realização e consumo em massa, provoca um questionamento sobre quais seriam as origens do nosso design, atualmente reconhecido dentro e fora do Brasil, mas ainda em busca de uma definição. Foi idealizado há mais de dez anos pelos designers gráficos Milton Cipis, coordenador da série, Sylvia Monteiro e Ricardo Ohtake, e tem participação ativa da equipe de pesquisa do Instituto Tomie Ohtake.

 

Serviço

 

Cartazes de bonde e Rótulos de cachaça

Data: até 10/04

Horário: de terça a domingo das 11h às 20h

Local: Instituto Thomie Ohtake 

End.: Rua Coropés, 88 – Pinheiros

Preço: Catraca Livre

Tel.: (11) 2245-1900

http://www.institutotomieohtake.org.br

    Author: Redação

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